MEMBERSHIP_RISK

0 rows


Description

Updated monthly, this provides an evaluation of each active retention eligible and/or auto-renewing memberships with a set of scores and reasons indicating whether each membership is likely to leave or stay.

Columns

Column Type Size Nulls Auto Default Children Parents Comments
ORG_ID int 4 null

Your organization’s unique identifier in the Active Net system

SITE_ID int 4 null

The site ID of the membership package

PACKAGE_ID int 4 null

The ID of the membership package

PACKAGE_CATEGORY_ID int 4 null

Package category ID

MEMBERSHIP_ID int 4 null

The membership_id

PRIMARY_MEMBER_CUSTOMER_ID int 4 null

The primary customer ID to which the membership package is assigned.

CUSTOMER_AGE int 4 null

Primary member customer age in years

CUST_TRAN_COUNT int 4 null

Pass-holder non-memberships transactions

CUSTOMER_DISTANCE numeric 21,6 null

Primary member customer distance from membership package site

DAYS_SINCE_USED int 4 null

Days since membership last used

MEMBERSHIP_AGE int 4 null

Membership age in days

PACKAGE_PERIOD int 4 null

Package period in days

PASS_COUNT int 4 null

Number of passes assigned to membership

RENEWAL_COUNT int 4 null

Number of renewals of membership

USAGE_COUNT int 4 null

Number of membership usages of membership

IS_FAMILY_MEMBERSHIP varchar 3 null

Is the membership a family membership?

IS_SALE_DISCOUNTED varchar 3 null

Was memebership discounted at sale?

UNIT_FEE money 21,4 null

Unit price of membership

AS_OF datetime 16,3 null

Date used to compute RETENTION_SCORE

MEMBERSHIP_TYPE varchar 25 null

Type of membership for scoring (auto_renewal, retention_eligible)

MEMBERSHIP_AUTORENEWAL_TYPE varchar 19 null

Type of auto-renewal for membership at time of scoring - Not auto renewed - By credit card - By EFT - By manual deduction - By payment plan

DAYS_SINCE_TRAN int 4 null

Days since a non-membership Transaction for all pass holders

CREATED_DT datetime 16,3 null

Date membership risk was first calculated

CAPTURE_DT datetime 16,3 null

The date when record is captured or refreshed

RISK_CATEGORY varchar 25 null

Predicted CLASSification of membership renewal independent of RETENTION_SCORE (Risk, Retain)

RETENTION_SCORE numeric 21,6 null

Predicted likelyhood of membership being renewed (0 = least likely, 100 = most likely)

REASON_1 nvarchar 8000 null

In order of importance, the first reason that this membership is at risk

REASON_2 nvarchar 8000 null

In order of importance, the second reason that this membership is at risk

REASON_3 nvarchar 8000 null

In order of importance, the third reason that this membership is at risk

REASON_4 nvarchar 8000 null

In order of importance, the fourth reason that this membership is at risk

Relationships

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Possibly Referenced Tables/Views