MEMBERSHIP_RISK_SCORE

0 rows


Description

Membership retention scoring and CLASSification

Columns

Column Type Size Nulls Auto Default Children Parents Comments
ORG_ID int 4 null
SITE_ID int 4 null
PACKAGE_ID int 4 null
PACKAGECATEGORY_ID int 4 null
MEMBERSHIP_ID int 4 null
PRIMARY_MEMBER_CUSTOMER_ID int 4 null

The primary customer ID to which the membership package is assigned.

AGE int 4 null

Customer age in years

CUST_TRAN_COUNT int 4 null

Pass-holder non-memberships transactions

CUSTOMER_DISTANCE numeric 21,6 null

Primary member customer distance from membership package site

DAYS_SINCE_USED int 4 null

Days since membership last used

MEMBERSHIP_AGE int 4 null

Membership age in days

PACKAGE_PERIOD int 4 null

Package period in days

PASS_COUNT int 4 null

Number of passes assigned to membership

RENEWAL_COUNT int 4 null

Number of renewals of membership

USAGE_COUNT int 4 null

Number of membership usages of membership

FAMILY_MEMBERSHIP varchar 3 null

Is the membership a family membership

SALE_DISCOUNTED varchar 3 null

Was memebership discounted at sale

UNITFEE money 21,4 null

Unit price of membership

AS_OF datetime 16,3 null

Date used to compute RETENTION_SCORE

MEMBERSHIP_TYPE varchar 25 null
MEMBERSHIP_AUTORENEWAL_TYPE varchar 19 null

Type of auto-renewal for membership at time of scoring - Not auto renewed - By credit card - By EFT - By manual deduction - By payment plan

DAYS_SINCE_TRAN int 4 null

Days since a non-membership Transaction for all pass holders

CREATED_DT datetime 16,3 null

Date membership risk was first calculated

CAPTURE_DT datetime 16,3 null
CLASS varchar 25 null

Predicted CLASSification of membership renewal independent of RETENTION_SCORE (Risk, Retain)

RETENTION_SCORE numeric 21,6 null

Predicted likelyhood of membership being renewed (0 = least likely, 100 = most likely)

BUCKET varchar 6 null

Ranking of memberships by (From Red, group least likely to renew, to Yellow, to Green, group most likely to renew

Relationships

View Definition


Possibly Referenced Tables/Views