MEMBERSHIP_RISK

0 rows


Description

Updated monthly, this provides an evaluation of each active retention eligible and/or auto-renewing memberships with a set of scores and reasons indicating whether each membership is likely to leave or stay.

Columns

Column Type Size Nulls Auto Default Children Parents Comments
ACTIVE_HUB_KEY int identity 4 null

The dbo record ID

ORG_ID int 4 null

Your organization’s unique identifier in the Active Net system

SITE_ID int 4 null

The site ID of the membership package

PACKAGE_ID int 4 null

The ID of the membership package

PACKAGE_CATEGORY_ID int 4 null

Package category ID

MEMBERSHIP_ID int 4 null

The membership_id

CUSTOMER_AGE int 4 null

Primary member customer age in years

CUST_TRAN_COUNT int 4 null

Pass-holder non-memberships transactions

CUSTOMER_DISTANCE numeric 21,6 null

Primary member customer distance from membership package site

DAYS_SINCE_USED int 4 null

Days since membership last used

MEMBERSHIP_AGE int 4 null

Membership age in days

PACKAGE_PERIOD int 4 null

Package period in days

IS_SALE_DISCOUNTED int 4 null

Was memebership discounted at sale?

UNIT_FEE money 21,4 null

Unit price of membership

PASS_COUNT int 4 null

Number of passes assigned to membership

RENEWAL_COUNT int 4 null

Number of renewals of membership

USAGE_COUNT int 4 null

Number of membership usages of membership

IS_FAMILY_MEMBERSHIP int 4 null

Is the membership a family membership?

MEMBERSHIP_TYPE varchar 25 null

Type of membership for scoring (auto_renewal, retention_eligible)

AUTO_RENEWAL_TYPE smallint 2 null

Type of auto-renewal for membership at time of scoring - Not auto renewed - By credit card - By EFT - By manual deduction - By payment plan

DAYS_SINCE_TRAN int 4 null

Days since a non-membership Transaction for all pass holders

AS_OF datetime 16,3 null

Date used to compute RETENTION_SCORE

MODEL_NAME varchar 50 null
RISK_CATEGORY varchar 25 null

Predicted CLASSification of membership renewal independent of RETENTION_SCORE (Risk, Retain)

RETENTION_SCORE numeric 21,6 null

Predicted likelyhood of membership being renewed (0 = least likely, 100 = most likely)

RISK_FACTOR_REASONS nvarchar 4000 null

if risk category is risk, there would be some additional reason to explian the status

CAPTURE_DT datetime 16,3 null

The date when record is captured or refreshed

CREATED_DT datetime 16,3 null

Date membership risk was first calculated

ROW_VERSION binary 8 null

System timestamp (for internal use)

LAST_SYNC_TIME datetime 16,3 (getdate())

Date and time dbo record was last modified

ACTIVE_HUB_PROCESS_ID bigint 8 null

The dbo sync process ID

Indexes

Constraint Name Type Sort Column(s)
PK_MEMBERSHIP_RISK Primary key Asc/Asc ORG_ID + MEMBERSHIP_ID

Relationships