MEMBERSHIP_RISK_SCORE

0 rows


Description

Membership retention scoring and classification

Columns

Column Type Size Nulls Auto Default Children Parents Comments
ORG_ID int 4 null
SITE_ID int 4 null
PACKAGE_ID int 4 null
PACKAGECATEGORY_ID int 4 null
MEMBERSHIP_ID int 4 null
Age int 4 null

Customer age in years

Cust_Tran_Count int 4 null

Pass-holder non-memberships transactions

Customer_Distance numeric 21,6 null

Primary member customer distance from membership package site

Days_Since_Used int 4 null

Days since membership last used

Membership_Age int 4 null

Membership age in days

package_period int 4 null

Package period in days

Sale_Discounted int 4 null

Was memebership discounted at sale (1 = yes, 0 =no)

UNITFEE money 21,4 null

Unit price of membership

Pass_Count int 4 null

Number of passes assigned to membership

Renewal_Count int 4 null

Number of renewals of membership

Usage_Count int 4 null

Number of membership usages of membership

family_membership int 4 null

Is the membership a family membership (1 = yes, 0 = no)

as_of datetime 16,3 null

Date used to compute retention score

capture_dt datetime 16,3 null
retention_score numeric 21,6 null

Predicted likelyhood of membership being renewed (0 = least likely, 100 = most likely)

class varchar 25 null

Predicted classification of membership renewal independent of retention score (Risk, Retain)

regression_model varchar 50 null

Model used to generate “retention score”

classification_model varchar 50 null

Model used to predict “class”

membership_type varchar 25 null

Type of membership for scoring (auto_renewal, retention_eligible)

LAST_SYNC_TIME datetime 16,3 (getdate())
ACTIVE_HUB_PROCESS_ID bigint 8 null
row_version binary 8 null
AUTORENEWALTYPE smallint 2 null

Type of auto-renewal for membership at time of scoring - Not auto renewed - By credit card - By EFT - By manual deduction - By payment plan

Days_Since_Tran int 4 null

Days since a non-membership Transaction for all pass holders

created_dt datetime 16,3 null

Date membership risk was first calculated

Indexes

Constraint Name Type Sort Column(s)
Membership_Risk_Score_PK Primary key Asc/Asc ORG_ID + MEMBERSHIP_ID
MEMBERSHIP_RISK_SCORE_MEMBERSHIP_ID_ORG_ID_IX Performance Asc/Asc MEMBERSHIP_ID + ORG_ID
MEMBERSHIP_RISK_SCORE_ROW_VERSION_IX Performance Asc row_version
ORG_ID_RETENTION_SCORE Performance Asc/Asc ORG_ID + retention_score

Relationships